{"id":879,"date":"2026-01-15T01:30:17","date_gmt":"2026-01-14T16:30:17","guid":{"rendered":"https:\/\/itexplore.org\/jp\/columns\/ai-trends-apple-google-microsoft-consumer-ai\/"},"modified":"2026-01-15T01:30:17","modified_gmt":"2026-01-14T16:30:17","slug":"ai-trends-apple-google-microsoft-consumer-ai","status":"publish","type":"post","link":"https:\/\/itexplore.org\/jp\/columns\/ai-trends-apple-google-microsoft-consumer-ai\/","title":{"rendered":"AI\u6280\u8853\u306e\u6700\u65b0\u52d5\u5411\uff1aApple\u3068Google\u306e\u63d0\u643a\u3001Microsoft\u306e\u30b3\u30de\u30fc\u30b9\u7d71\u5408\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u5411\u3051AI\u306e\u672a\u6765"},"content":{"rendered":"<p>\u672c\u65e5\u306e\u6ce8\u76eeAI\u30fb\u30c6\u30c3\u30af\u30cb\u30e5\u30fc\u30b9\u3092\u3001\u5c02\u9580\u7684\u306a\u5206\u6790\u3068\u5171\u306b\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<div class=\"wp-block-vk-blocks-alert vk_alert alert alert-warning has-alert-icon\">\n<div class=\"vk_alert_icon\">\n<div class=\"vk_alert_icon_icon\"><i class=\"fa-solid fa-triangle-exclamation\" aria-hidden=\"true\"><\/i><\/div>\n<div class=\"vk_alert_icon_text\"><span>Warning<\/span><\/div>\n<\/div>\n<div class=\"vk_alert_content\">\n<p>\u3053\u306e\u8a18\u4e8b\u306fAI\u306b\u3088\u3063\u3066\u81ea\u52d5\u751f\u6210\u30fb\u5206\u6790\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002AI\u306e\u6027\u8cea\u4e0a\u3001\u4e8b\u5b9f\u8aa4\u8a8d\u304c\u542b\u307e\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u91cd\u8981\u306a\u5224\u65ad\u3092\u4e0b\u3059\u969b\u306f\u5fc5\u305a\u30ea\u30f3\u30af\u5148\u306e\u4e00\u6b21\u30bd\u30fc\u30b9\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\" style=\"margin-top:40px;margin-bottom:40px\">\n<h2 class=\"wp-block-heading\">Google\u306eGemini\u304cApple\u306eSiri\u306a\u3069\u306eAI\u6a5f\u80fd\u3092\u642d\u8f09\u3078<\/h2>\n<ul>\n<li><strong>\u539f\u984c:<\/strong> Google\u2019s Gemini to power Apple\u2019s AI features like Siri<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">\u5c02\u9580\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u5206\u6790<\/h3>\n<p>Apple\u306f\u30012026\u5e74\u5f8c\u534a\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308bSiri\u306eAI\u5f37\u5316\u7248\u306bGoogle\u306eGemini\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3092\u6b63\u5f0f\u306b\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u8907\u6570\u5e74\u306b\u308f\u305f\u308b\u63d0\u643a\u306b\u3088\u308a\u3001Gemini\u306fApple\u306e\u57fa\u76e4\u30e2\u30c7\u30eb\u306e\u30d0\u30c3\u30af\u30dc\u30fc\u30f3\u3068\u306a\u308a\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fSiri\u3092\u542b\u3080\u5c06\u6765\u306eApple Intelligence\u6a5f\u80fd\u306e\u5f37\u5316\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002\u4e00\u90e8\u306e\u6a5f\u80fd\u306f\u5f15\u304d\u7d9a\u304dApple\u306e\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3057\u307e\u3059\u304c\u3001\u8981\u7d04\u3084\u8a08\u753b\u6a5f\u80fd\u306a\u3069\u306fGemini\u304c\u62c5\u5f53\u3057\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306fApple\u306e\u30b5\u30fc\u30d0\u30fc\u4e0a\u3067\u52d5\u4f5c\u3059\u308b\u3068\u5831\u3058\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u63d0\u643a\u306f\u3001Apple\u304cAI\u5206\u91ce\u3067\u5f8c\u308c\u3092\u53d6\u3063\u3066\u3044\u308b\u3068\u306e\u898b\u65b9\u304c\u3042\u308b\u4e2d\u3067\u3001Google\u306e\u5148\u9032\u7684\u306aAI\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u6226\u7565\u306e\u4e00\u74b0\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/techcrunch.com\/2026\/01\/12\/googles-gemini-to-power-apples-ai-features-like-siri\/\" target=\"_blank\" rel=\"noopener\">9to5Google \u3067\u8a18\u4e8b\u5168\u6587\u3092\u8aad\u3080<\/a><\/strong><\/p>\n<ul>\n<li><strong>\u8981\u70b9:<\/strong> Apple is integrating Google's Gemini into its core AI features, including Siri, to enhance user experience and competitiveness in the AI landscape.<\/li>\n<li><strong>\u8457\u8005:<\/strong> Editorial Staff<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Apple has officially announced that it will adopt Google's Gemini models to power an AI-enhanced version of Siri, set to launch later this year. This multi-year collaboration will see Gemini serve as the backbone for Apple Foundation Models, enhancing future Apple Intelligence features, including a more personalized Siri. While some functionalities will continue to use Apple's own models, features like summarization and planning will be handled by Gemini. Reports suggest the model will operate on Apple's servers. This partnership is seen as a strategic move by Apple to leverage Google's advanced AI capabilities, especially as the company aims to catch up in the AI space.<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"wp-block-group\" style=\"margin-top:40px;margin-bottom:40px\">\n<h2 class=\"wp-block-heading\">Microsoft Copilot\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u5185\u3067\u76f4\u63a5\u5546\u54c1\u8cfc\u5165\u3092\u53ef\u80fd\u306b<\/h2>\n<ul>\n<li><strong>\u539f\u984c:<\/strong> Microsoft will put buy buttons directly in Copilot<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">\u5c02\u9580\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u5206\u6790<\/h3>\n<p>Microsoft\u306f\u300cCopilot Checkout\u300d\u3092\u5c0e\u5165\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c1\u30e3\u30c3\u30c8\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u96e2\u308c\u308b\u3053\u3068\u306a\u304f\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306fCopilot\u5185\u3067\u5546\u54c1\u306e\u691c\u7d22\u3001\u6bd4\u8f03\u3001\u8cfc\u5165\u307e\u3067\u3092\u5b8c\u7d50\u3067\u304d\u307e\u3059\u3002\u6c7a\u6e08\u306fPayPal\u3001Stripe\u3001Shopify\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u3001\u5c0f\u58f2\u696d\u8005\u306f\u53d6\u5f15\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u7d9a\u304d\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u306f\u73fe\u5728\u7c73\u56fd\u3067\u5c55\u958b\u3055\u308c\u3066\u304a\u308a\u3001Urban Outfitters\u3001Anthropologie\u3001Etsy\u306a\u3069\u306e\u4e00\u90e8\u306e\u8ca9\u58f2\u8005\u304c\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Microsoft\u306fShopify\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u5411\u3051\u306b\u300cBrand Agents\u300d\u3068\u3044\u3046AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u30c4\u30fc\u30eb\u3082\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u58f0\u3067\u9867\u5ba2\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/www.theverge.com\/news\/858664\/microsoft-copilot-ai-checkout-buy-products\" target=\"_blank\" rel=\"noopener\">The Verge \u3067\u8a18\u4e8b\u5168\u6587\u3092\u8aad\u3080<\/a><\/strong><\/p>\n<ul>\n<li><strong>\u8981\u70b9:<\/strong> <\/li>\n<li><strong>\u8457\u8005:<\/strong> Emma Roth<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Microsoft has launched 'Copilot Checkout,' enabling users to purchase products directly within the chatbot interface without navigating to external websites. Users can now search, compare, and buy items within Copilot, with payments processed via PayPal, Stripe, and Shopify. Retailers maintain control over transactions and customer data. This feature is rolling out in the US, supporting retailers like Urban Outfitters, Anthropologie, and select Etsy sellers. Additionally, Microsoft introduced 'Brand Agents' for Shopify merchants, allowing them to deploy AI assistants that communicate in the brand's voice.<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"wp-block-group\" style=\"margin-top:40px;margin-bottom:40px\">\n<h2 class=\"wp-block-heading\">VC\u304c\u4e88\u6e2c\u3059\u308b\u3001OpenAI\u3082\u7834\u58ca\u3057\u305f\u304c\u3089\u306a\u3044\u6d88\u8cbb\u8005\u5411\u3051AI\u88fd\u54c1<\/h2>\n<ul>\n<li><strong>\u539f\u984c:<\/strong> VC predicts the consumer AI products OpenAI \u2018won\u2019t want to kill\u2019<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">\u5c02\u9580\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u5206\u6790<\/h3>\n<p>\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30ea\u30b9\u30c8\u306eVanessa Larco\u6c0f\u306f\u30012026\u5e74\u304c\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fcAI\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u5e74\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002AI\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u30b3\u30f3\u30b7\u30a7\u30eb\u30b8\u30e5\u30b5\u30fc\u30d3\u30b9\u306e\u3088\u3046\u306b\u5f37\u5316\u3057\u3001WebMD\u3084TripAdvisor\u306e\u3088\u3046\u306a\u65e2\u5b58\u306e\u30ec\u30ac\u30b7\u30fc\u30a2\u30d7\u30ea\u304cChatGPT\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u7d71\u5408\u3055\u308c\u308b\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u8ad6\u3058\u3066\u3044\u307e\u3059\u3002Larco\u6c0f\u306f\u3001OpenAI\u304c\u76f4\u63a5\u53c2\u5165\u3057\u306a\u3044\u3067\u3042\u308d\u3046\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3001\u7279\u306b\u4eba\u9593\u306b\u3088\u308b\u8abf\u6574\u304c\u5fc5\u8981\u306a\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u30d3\u30b8\u30cd\u30b9\u3084\u3001\u7279\u5b9a\u306e\u5782\u76f4\u5206\u91ce\u306b\u7279\u5316\u3057\u305fAI\u88fd\u54c1\u306b\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u6210\u529f\u3059\u308b\u6a5f\u4f1a\u3092\u898b\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Meta Ray-Ban\u30b9\u30de\u30fc\u30c8\u30b0\u30e9\u30b9\u304c\u97f3\u58f0\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3084\u30012026\u5e74\u306eM&amp;A\u6d3b\u52d5\u306e\u6d3b\u767a\u5316\u306b\u3064\u3044\u3066\u3082\u8a00\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/techcrunch.com\/podcast\/investing-in-the-consumer-ai-products-openai-wont-want-to-kill\/\" target=\"_blank\" rel=\"noopener\">TechCrunch (Equity Podcast) \u3067\u8a18\u4e8b\u5168\u6587\u3092\u8aad\u3080<\/a><\/strong><\/p>\n<ul>\n<li><strong>\u8981\u70b9:<\/strong> Startups can find success in consumer AI by focusing on niche markets and specialized services that large AI players like OpenAI may choose to avoid, such as those requiring human coordination or deep vertical expertise.<\/li>\n<li><strong>\u8457\u8005:<\/strong> Rebecca Bellan<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Venture capitalist Vanessa Larco predicts that 2026 will be a pivotal year for consumer AI, with AI enhancing online experiences through concierge-like services. She discusses the potential integration of legacy apps like WebMD and TripAdvisor into platforms such as ChatGPT. Larco identifies opportunities for startups in niche markets that giants like OpenAI may avoid, particularly in marketplace businesses requiring human coordination or highly specialized vertical AI products. She also touches upon the impact of Meta Ray-Ban smart glasses on voice interfaces and anticipates significant M&amp;A activity in 2026.<\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u304cSiri\u306bGoogle\u306eGemini\u3092\u63a1\u7528\u3001Microsoft Copilot\u304cAI\u30b3\u30de\u30fc\u30b9\u3092\u63a8\u9032\u3001\u6d88\u8cbb\u8005\u5411\u3051AI\u306e\u5c06\u6765\u50cf\u306b\u3064\u3044\u3066\u89e3\u8aac\u3002\u6700\u65b0AI\u6280\u8853\u30c8\u30ec\u30f3\u30c9\u3092\u7db2\u7f85\u3002<\/p>\n","protected":false},"author":1,"featured_media":849,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"vkexunit_cta_each_option":"","footnotes":""},"categories":[3],"tags":[8,17,74,79,77,75,76,78,80,15],"class_list":{"0":"post-879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-columns","8":"tag-ai","10":"tag-apple","11":"tag-copilot","12":"tag-gemini","13":"tag-google","14":"tag-microsoft","15":"tag-siri"},"_links":{"self":[{"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/posts\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":0,"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/media\/849"}],"wp:attachment":[{"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itexplore.org\/jp\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}